When my new furniture was delivered, I was very nervous thinking about how long it was going to be before signs of shredding showed up. I had tried some scratching solutions on my old furniture but was not happy with them. Although the claim was that it would not damage the furniture, it did just that. For years I had a big, sticky residue mark on my recliner that I could just not get off. I needed a new solution for my new furniture, and thanks to a friend I found CLAWGUARD.
Making Connections
As Treasurer for the Cat Writers’ Association, I have hot off the press knowledge about the sponsors for our 25th Anniversary Conference, and I was very happy that CLAWGUARD was on the list. Of course I like making connections with brands, but even more so I love connecting with the people behind the brand. So when I attended Global Pet Expo in March and saw CLAWGUARD on the list of exhibitors, I just had to stop by their booth. I introduced myself to founder Kevin Dixon, thanked him for supporting CWA, and told him CLAWGUARD saved my furniture! Our conversation just took off from there.CLAWGUARD Furniture Shields
According to MSPCA Angell, unwanted behaviors, such as destructive scratching, is a common reason cats are relinquished to shelters each year. The folks at CLAWGUARD say “Cats gotta scratch!”, and CLAWGUARD Furniture Shields were invented to let cats “Do what they gotta do!” The shields are protective sheets made of marine grade vinyl that are attached to your furniture with nickel plated upholstery twist pins. Everything is clear, so there’s no need to worry about them clashing with your décor. They’re perfect for use on couches, chairs, ottomans, or any other upholstered furniture in your home. Installation is a breeze, and repositioning is just as easy.The CLAWGUARD Story
The first CLAWGUARD product was the Door Shield. Kevin got the idea after he and his wife adopted their dog, Foster. "As Foster grew, signs of his anxiety began appearing around the apartment. He would chew on the cabinets, furniture, and carpet by the door. We tried everything to discourage Foster's scratching and to protect our doors. We lost so much money from pet deposits at each apartment. Lost deposits and damage repair were getting expensive", says Kevin.Six months after buying their first home, Foster had clawed the front door. Kevin bought several door protectors online but was dissatisfied with all of them. "Without a good solution available, I decided to take matters into my own hands. I engineered an attractive, durable and easy to use door shield design then cold-called a local plastic manufacturing plant to create the first Original Clawguard Door Shield."
After getting a lot of positive feedback from friends, Kevin placed a large order with a local manufacturer, and the rest is history. "Since we started selling online, the popularity of the product has grown exponentially." CLAWGUARD is now the top-selling door shield on Amazon, Chewy, and Wayfair.com. In the past year, CLAWGUARD has launched into retail, partnering with over two dozen independent retailers and several large retail chains.
Kevin Answers our Questions
I had a couple of questions for Kevin, and he was more than willing to answer them.LTRC: How and when did the idea for the furniture shield come about?
KD: Because I didn’t have a cat of my own, I was curious when we started receiving letters from cat parents who’d heard about the door shield and wondered if we had products to protect from cat scratching damage.
I created a flyer asking to interview cat parents about their experience with scratching and delivered them throughout my neighborhood. Within a week, a dozen cat parents responded. Surprisingly, each interview was similar. I learned cat scratching is instinctual, not bad behavior. Cats scratch and claw for many reasons, including removing the dead outer layer of their nails, marking territory by leaving visual and scent marks, and to stretch their bodies. The problem wasn’t the scratching, the problem was where the scratching was happening. After talking with cat behaviorists and research, I learned that by blocking the marked territory, cats can be encouraged to redirect clawing behavior to scratching posts, leaving your furniture clean and scratch free.
We tested several strengths and clarity of vinyl and found that Marine Grade works the best. We officially launched Marine Grade CLAWGUARD Furniture Shields in the Fall of 2018. (Note: CLAWGUARD Protection Tape was also inspired by cats!)
What response have you received from cat owners about the furniture shield?
We’ve received many emails and comments from customers sharing their stories. It’s been great to hear from cat parents about the success they are having with their newly adopted kittens and cats.
One story, in particular, comes to mind. Patti adopted a 5-year-old cat from a local shelter. The cat’s name was Simba. Soon after coming to her new home, Simba started clawing at the back corner and the front arm section of the sofa. Patti purchased CLAWGUARD Furniture Shields size Large and covered the 2 areas. She then purchased a scratch tree and placed it near the covered areas on the couch. When Simba would come near the Furniture Shields, she would gently move Simba’s paws to the scratch tree. Over time, Simba started using the scratch tree as her primary scratching spot. Over several days, Patti slowly moved the scratch post away from the couch and to the other side of the room. Now her couch is no longer the claw target and both Patti and Simba are living in peace!
Can you tell me a little about Foster's rescue story?
My wife, Margo. and I took a casual trip to the Atlanta Humane Society intending to browse available dogs and cats and perhaps adopt at a later date. If you're a pet lover, you'll understand that few people leave a "casual" shelter visit without a new furry friend in tow, and we were no exception. When a bin full of Boxer-Sharpei puppies was laid in the center of the adoption area, all the shelter visitors flocked to see them. Next thing I know, Margo is holding a 12-week-old puppy who was wiggling around in her arms. It was love at first sight. An hour later, Foster was headed to his new home – our home.
Foster has since passed and we now have a new furry family member, Charlie Bear, who has his own Instagram account. (@charlie_bear_dog).
What has been your greatest joy since launching CLAWGUARD products?
We love partnering with shelters, rescues, and organizations that are in the business of helping animals find and stay in their forever homes. We are committed and work tirelessly to make the world a better place for our dogs and cats. We donate to pet charities – it’s in our DNA! Every year we add new organizations to our quarterly donation partnership list. The stories and letters we receive in return bring us the most joy. We are thankful to be in a position to help and support animal welfare groups.
Most recently we partnered with the Humane Society of Charlotte (HSC) and gave away a CLAWGUARD Heavy Duty Door Shield to every new pet parent who adopted a dog or cat during March and April. We also provide a new pet checklist. Similar to preparing the home for a new baby, we believe the home should be prepared for a newly adopted dog or cat. With a well-prepared home, both the pet and pet parent will enjoy the rewards of a happy home. With over 200 adoptions, we were thrilled to partner with HSC.
We love partnering with shelters, rescues, and organizations that are in the business of helping animals find and stay in their forever homes. We are committed and work tirelessly to make the world a better place for our dogs and cats. We donate to pet charities – it’s in our DNA! Every year we add new organizations to our quarterly donation partnership list. The stories and letters we receive in return bring us the most joy. We are thankful to be in a position to help and support animal welfare groups.
Most recently we partnered with the Humane Society of Charlotte (HSC) and gave away a CLAWGUARD Heavy Duty Door Shield to every new pet parent who adopted a dog or cat during March and April. We also provide a new pet checklist. Similar to preparing the home for a new baby, we believe the home should be prepared for a newly adopted dog or cat. With a well-prepared home, both the pet and pet parent will enjoy the rewards of a happy home. With over 200 adoptions, we were thrilled to partner with HSC.
It's a Giveaway!
Thanks to Kevin's generosity, one of our readers will win two packs of CLAWGUARD furniture shields - one S and one XL. The giveaway is open to U.S. residents, 18+ years of age, except where prohibited by law. The winners will be selected randomly by Rafflecopter and contacted via email and will have 48 hours to claim their prize. Failure to do so will result in forfeiture of the prize, and a new winner will be randomly selected by Rafflecopter. Please note that to qualify for the prize a comment must be left on this post. Giveaway closes on Thursday, June 8, 2019 at 12:00 am Eastern Time.
Good luck to everyone who enters! If you have issues with your cats or dogs scratching doors, furniture, windows, or anything else, you can purchase the CLAWGUARD product that works best for you here.
To stay up to date with CLAWGUARD, make sure to follow them on social media.
To stay up to date with CLAWGUARD, make sure to follow them on social media.
And don't forget to follow Kevin's dog, Charlie Bear, on Instagram!
Thank you, Kevin, for sponsoring this giveaway and for helping shelter pets! Lola and Lexy give the CLAWGUARD family four paws up!
Thanks to CLAWGUARD my new furniture will keep looking new for a long time. If you've got scratching problems, this is your answer.
Have you ever had scratching problems?
Dawn
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Hmmmm, we're getting some new furniture soon so we might need that fur sure!
ReplyDeleteThis an interesting idea, sort of an expansion of Sticky Paws. We have one couch that the cats seem to love.
ReplyDeleteThose are cool, thanks for the review.
ReplyDeleteFunny thing...we have NO upholstered furniture in the house, other than a couple of old chairs that were bedraggled before the cats came to live here! However, this product could mean such a difference for cat owners...and that dreaded word 'declaw'.
ReplyDeleteL & L.....clawguard soundz grate; de love seet wishez it had hurd bout claw guard
ReplyDeletepre mackerull dayz !! thanx for de chance ta win; & 984 paws UP to Kevin for helpin out like he doez :) ♥♥
This is awesome stuff! We don't need it here because we don't scratch the sofa (it's microfiber and not a terribly interesting scratching surface, and our scratchers are way more fun), but it's a good tool for a lot of people!
ReplyDeleteThank you very much for the review that you shared. We have a couch at home that the two kitties love and we will give this a shot, so hopefully, to save the couch from being anymore damaged. Great stuff. Have a wonderful day.
ReplyDeleteWorld of Animals
Great review! Despite having a lot of cat scratchers, we still have cats that scratch furniture.
ReplyDeleteThis is a super review. My microfiber recliner has permanent damage from those sticky sheets. They did a number on a wood cabinet too. I'm surprised they sell, if they do. This sounds great. I'll happily recommend them. Katie doesn't scratch furniture; the little beautiful vixen is a carpet clawer!
ReplyDeleteOh, I could definitely use this! Woodrow and Dexter love to scratch our couch, our giant ottoman and the end of our bed. This would definitely come in handy!
ReplyDeleteDad says that this is something he needed before but with cat behavior modification and lots of scratchers we no longer need them. Great product
ReplyDeleteThanks fur coming to my birthday pawty
Miss Fitz
We're pretty good at not scratching but we can always use these protectors because you just never know!
ReplyDeleteIt's got to be better than idiots who declaw their cats. We want a NO DECLAW USA!!!!
ReplyDeleteThis is a fabulous and inspired development. Besides, if you need a $2,000 sofa in one piece, don't have a cat.
Thank you for stopping by to say hi today. What wonderful information about the ClawGuard for furniture
ReplyDeleteHugs Cecilia proud mom of Angel Madi
Those are a great idea! Mudpie is a little angel with the furniture, thankfully.
ReplyDeleteWhat a great product! We've been pretty lucky -- Gracie and Ava stay away from scratching the sofa, for the most part!
ReplyDeletethis is genius!! Mine love scratching the sofa!
ReplyDeleteI wish I had these when I adopted Bear. Within a few days, he'd destroyed my loveseat. Even my current desk chair (I covered the parts he scratched with packing tape but he just scratched elsewhere on the chair). Ellie's been a huge change for me because she LOVES scratchers. Bear even uses them from time to time now. Bear's all about proving that he can - so its entirely possible these wouldn't have done any good :)
ReplyDeleteyes, i have problems with my 2 gals. my window seals and door are a mess. they dont really scratch on the furniture much thank goodness only when they have been groomed or had a bath.
ReplyDeleteYes, unfortunately I found some damage after it was too late.
ReplyDeleteYes, there is a scratching issue.
ReplyDeleteYes I just brought 3 stray cats into my home they keep scratching the edge of the sofa. I tried tape they scratched around it. This would be a blessing. I hope to stop it before damage is done.
ReplyDelete